Switching to Business Manager isn’t a choice, it’s a must do. It’s 2017 and Business Manager is over three years old. In most cases, Facebook will not respond to your support request unless you’re using Business Manager.
Let’s consider what we had before…
The old model required that a marketer or agency contact be connected to all of the client’s assets using their personal Facebook account. Assets were organized in different places. This did not allow for easy connection or disconnection if an employee left or came onboard. In short, it made the initial setup process a huge pain.
That’s not to say that setting up Business Manager from scratch doesn’t take time. It does! For large and complex organizations, it can take a few hours. However, in most scenarios, properly setting up Business Manager for you and your team will take an hour or less.
We need to better explain how Business Manager leads to more transparency. It allows us to look at the history of any action taken on any asset at any time. It also helps organize complex advertising campaigns in a more straightforward way.
1) Creating Your Business Manager Account
Head on over to https://business.facebook.com/ in order to set up your first business account.
Once there, you should see a big blue button that appropriately says “Create Account.”
Next, it’ll have you log in to Facebook just like usual.
Then, create your Facebook Business Manager account by typing in your business name. This name will be visible to everyone and can’t contain any special characters.
Next, create your business profile by typing in your name and email address.
Once you signup, you are launched directly into the Business Manager app – The first step they will prompt is to create or ‘claim’ your Facebook business page and ad accounts.
Look in the upper right-hand corner for a button that says “Business Settings.”
2) Creating an Ad Account
Now let’s create a new ad account inside the Business Manager.
The Ad Account options will be in the upper row under your Business Manager Settings. Simply look over to the right-hand side for the button that says “Create Ad Account.”
Next, it will ask you to fill in some basic information like your ad account name, what business manager profile you want to connect it to, the timezone of your business, and the currency you use.
Once you fill out your business information, select the people you want to add to this new ad account. Here you can also select default roles for each individual. So that means you might want to give different access levels to one person who’s an outside vendor vs. your in-house marketing manager.
Don’t worry, you can always edit this later. We’ll also show you how to add more people (employees, admins, advertisers, and more) in the next few sections.
Once you select the initial users to add, hit “Save Changes”.
The next step is to setup a new method of payment before you can start advertising. Then you will want to set up a business page.
Ultimately, Business Manager saves everyone time. In this business, time is money.
Don’t have a Business Manager Account yet (or need help) – reach out and let’s talk