Friday Roundup – September 1, 2017
Each and Every Friday – I outline a few of the articles and /or books that I have read over the last week or two that are worth taking a look at.
- The Micro-Script Rules: It’s not what people hear. It’s what they repeat…
As author Bill Schley recounts, he got forwarded a secret email at the start of the 2008 recession. It was intended for the portfolio companies of venture capital firm Sequoia, and it set off a panic in Silicon Valley. It said:
Forget about getting ahead, we’re talking survive. All assumptions prior to today are wrong. Do it right and you may be able to capitalize on this downturn and live…Nail your marketing message, now. Measure everything and cut what’s not working. A key takeaway: You can’t quit marketing and selling and stay in business. But if you keep spending fantasy bucks and don’t deliver an ROI, you’re toast.
Of course, nailing your marketing message is good advice, recession or otherwise.
- Want your LinkedIn posts to attract more viewers? Wondering how to increase views and shares of your LinkedIn content?
In this article, you’ll discover five simple tactics to improve engagement on your LinkedIn posts.
- When it comes to increasing conversion rates, few strategies are more effective than the implementation of landing pages. Yet, these crucial linchpins to the optimization process are often rushed or overlooked completely in the grand scheme of marketing. Why Landing Pages Are So Important.
- An awesome resource. SwipeFile is the largest analyzed swipe file collection of profitable marketing & rare copywriting examples. An exclusive community for smart marketers and copywriters.