Friday Roundup – May 19th, 2017
Each and Every Friday – I outline a few of the articles and /or books that I have read over the last week or two that are worth taking a look at.
- So here’s the deal. Depending on where you are reading this from, you can expect to live anywhere from 70 to 84 years on this earth. As technology and medicine advances, these numbers have nowhere to go but up. If you’ve ever had a conversation with somebody who is old enough to be grappling with their mortality, you’ve probably debated the pros and cons of living past the century mark. Nobody wants to kick the bucket just yet, but will life be worth living if you are a hundred and twenty years old? It’s easy to talk about hypothetically, of course. But what if I asked you whether or not your life is worth living right now? That’s the question I was faced with when reading “Flow”, by Mihaly Csikszentmihalyi, and it’s the question that I’m hoping that you and I can take a few minutes to wrestle with together here today.
- Have you noticed an increase in the amount of Bot Traffic your website has received over the past few months? As any Internet service, Google Analytics is susceptible to spam, and Bot Traffic, which affects almost every website’s data, is something that is becoming a serious issue for digital marketers. What is Bot Traffic in Google Analytics? Bot traffic in Google Analytics is non-human traffic to your website from spiders and robots. It appears to be legitimate traffic but it is actually spam, and is generally low quality traffic that will skew your aggregated data.
- Memes are one of the greatest symbols of social media. They’re edgy. They’re funny. They’re easy to iterate on, and every week, a new one pops up. But despite their popularity, it seems like using memes is a risky decision for a brand — or is it?Memes can work well for brands, but only for those that get the essential elements of using a meme right. If you try to use a meme and don’t hit the mark, you’ll look foolish and out of touch at best, but could also end up seriously offending someone.
- Copywriting and comedy writing have a lot in common.Both are “ultra-demanding.” Everything needs to be just right. In the video below, which we love, Jerry Seinfeld uses several writing techniques that we use a lot. We recommend you watch it first, and then read the subsequent list.
—and how to apply it to copywriting.