Friday Roundup – May 12th, 2017
Each and Every Friday – I outline a few of the articles and /or books that I have read over the last week or two that are worth taking a look at.
The Winner’s Brain: 8 Strategies Great Minds Use to Achieve Success by Jeff Brown (Author), Mark Fenske (Author), Liz Neporent
- What can you learn about success from a robot? And why shouldn’t you take a test while wearing red? In The Winner’s Brain, Harvard-trained brain experts Jeff Brown and Mark Fenske explore the surprising science behind motivation, focus, and extraordinary achievement–identifying eight essential “win factors”–and why the key to success really is all in your head.The book includes dozens of interviews with notable winners, from B.B. King and Olympian Kerri Strug to the Whac-A-Mole™ inventor. Compulsively readable, The Winner’s Brain will show you how to unlock your hidden potential and give yourself an edge.
- In recent years, videos have been making inroads in digital marketing, emerging as a powerful promotional tool for businesses to promote their wares in an exciting and engaging way. Though when it comes to video marketing, there’s some pretty definitive ‘rules’ businesses should stick to in order to get their videos right. Get them wrong and marketing videos can be more hindering to a company than profiting. Fortunately, if you’re a business looking to embark on an effective video marketing strategy, you’re in the right place, as Small Business Trends explores 25 tips for creating marketing videos.
- The Google Display Network, or GDN as it is often called, is often not used in AdWords. It’s complex, overwhelming, with lots of bells and whistles. AdWords Search is so much simpler. But done well, the Google Display Network can produce strong supporting results to a robust AdWords search initiative. Search Vs Display Before you get started with a Google Display Network strategy, it is critical to understand the differences between search (or what is most commonly referred to when talking about AdWords advertising campaigns) and display.
- We’ve all heard the saying, “you can’t judge a book by its cover.” What’s funny is that you almost only hear that adage in reference to people: you shouldn’t judge people based off how they look. Yet, when it comes to books, you can actually tell a lot about them by their covers. That’s why publishers spend so much money on them. This principle applies to the headlines of your blog posts, as well. While you can’t learn everything about the post from one simple line, headlines are clearly very important; it will either pull a reader in or keep them scrolling.