Friday Roundup – March 10th, 2017
Each and Every Friday – I outline a few of the articles and /or books that I have read over the last week or two that are worth taking a look at.
- I am a huge fan of Dilbert for quite a while and ran across this book a few months ago and just got to reading it recently. Blasting clichéd career advice, the contrarian pundit and creator of Dilbert recounts the humorous ups and downs of his career, revealing the outsized role of luck in our lives and how best to play the system. Scott Adams has likely failed at more things than anyone you’ve ever met or anyone you’ve even heard of. So how did he go from hapless office worker and serial failure to the creator of Dilbert, one of the world’s most famous syndicated comic strips, in just a few years? In How to Fail at Almost Everything and Still Win Big, Adams shares the game plan he’s followed since he was a teen: invite failure in, embrace it, then pick its pocket.
- I know you’ve wondered. You’ve seen articles and stories about people who double their conversion rates, entrepreneurs who tripled their lists, and tools that bring in 20-50%+ more daily email subscribers. But you look at your own stats, and it just doesn’t match up. So then your mind takes you to that dark, insecure space where you ask yourself these questions…
Are my email signup rates any good? Am I hitting the right email benchmarks?
Don’t worry. You’re not the only one who has these on their mind. After all, none of us want to feel like we’re completely behind the curve.
- If there’s one thing I love, it’s discovering new methods within marketing that do two things:
- Stand the test of time
- Are applicable across different industriesWe saw it with our reveal of the Single Keyword Ad Groups technique and later down the road, The Iceberg Effect. But as time keeps going, the rate of innovations for real life inventions–and even new and novel marketing tactics–continue to decline.
- As business owners, finding the room to really look at your company can be a challenge. Oftentimes, we spend so much time working in our business that we don’t have the time to sit down and analyze things. We know there are inefficiencies. We know there are problems. But finding the bandwidth to actually identify where those problems are rooted, why they’re there, and how we can fix them is a different story.
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Have a great Weekend!