Friday Roundup – June 9th, 2017
Each and Every Friday – I outline a few of the articles and /or books that I have read over the last week or two that are worth taking a look at.
- Sam Zemurray – The Banana Man – represents the best and worst of the American dream. A Russian immigrant who came to America with nothing, he created a vast business empire through insight, determination, and shrewd business practices. But there are unsavoury parts to his story as well, which finds him personally spearheading a coup d’etat in Honduras so his empire could grow unimpeded.As Rich Cohen describes in The Fish That Ate The Whale, Zemurray’s legacy doesn’t represent what most of us would think of as a “business hero”. But as Cohen points out, the lives of “great men” rarely do.
But buried in the story of The Banana Man are leadership and business lessons that we would all do well to incorporate into our daily practice – especially for entrepreneurs who are just starting their journey.
- Quality Score (QS) is a critical metric in Adwords, and if you’re running any paid ads through Google, you need to know what QS is, how it’s calculated, and how to increase it for lower-priced clicks. This 17-minute video shares the main components of QS and how to increase them, while busting some common QS myths that could be costing you money.
- Good news: You don’t need a degree in coding to create your first website. Creating a new website isn’t that tough when you can follow an established system. By the end of this 9-step guide, you’ll have everything you need to go from concept to publishing your first site. And you’ll breeze right through it like a total pro.
- Quora has grown tremendously over the past few years, and peaked at 190 million users in April 2017 with 400,000 topics. (I’d call that a solid user base.) More importantly, Quora is an excellent resource to build trust and authority while expanding your brand. But you can’t just haphazardly throw up some answers and expect amazing results. Like in most areas of marketing, you need to follow a process. In this post, Neil Patel shares a process that’s worked from him. By following his process you can take a shortcut to becoming one of the highest-rated users on Quora.