Friday Roundup – June 2nd, 2017
Each and Every Friday – I outline a few of the articles and /or books that I have read over the last week or two that are worth taking a look at.
- Willpower is an elusive thing. Some days you feel like you have it, and other days you simply can’t resist the urges to eat that second piece of chocolate cake. Don’t worry, you are in good company.Magician and endurance stunt madman David Blaine is able to will himself through feats that would literally kill most people, like living in a glass box and not eating for 44 days straight. But between stunts, he seemingly can’t get his life together and gains more than 40 pounds with remarkable mix of bad food and alcohol.
Many scientists believe that there are only two things worth studying so that mankind could improve it’s collective well-being: intelligence and willpower. But until recently, it was believed that there was nothing you could do to improve either one. However, in this remarkable book, this myth is exploded. If you are able to apply the principles you learn here, you might literally be able to transform the trajectory of your life.
But only if you have enough willpower to pay close attention for the next 12 minutes. So buckle up, and get ready for a tour-de-force on what science knows about willpower, and what you can do to use it.
- Growth is still an emerging discipline, and not everyone has a structured growth team within their org. But, let’s say you get to start from scratch and build the ideal growth team. What people and roles would you start with? Andrew Chen and Brian Balfour recently sat down to look at a few configurations to consider as you’re scaling up a team around growth.
- It’s no secret that Facebook Ads are a powerful tool for marketing your business. As of March 2016, more than 3 million companies were taking advantage of the platform, and their spending represented 19% of the $70 billion spent worldwide on mobile advertising.That said, I’m not going to spend this article telling you how to set up Facebook Ads or showing you all of the platform’s various features – you can find that kind of technical “how-to” info anywhere – and I’m not here to rehash something you can find elsewhere online.
What I want to share with you is something vastly more important to the overall success of your campaigns: how to use Facebook’s targeting options to reach target audience members at different stages of your sales funnel.
Armed with the practical knowledge you’ve picked up from other resources (or from running your own campaigns) this strategic insight will help you maximize your business’ growth with Facebook Ads.
The Complete Guide To Chatbots For Messenger Marketing Funnels (with instructions for marketers to make their own bot)
- In this guide you’ll learn everything you need to know about Chatbots and Messenger marketing for your business. You’ll go step-by-step through everything you need to know, from what is a chatbot, is it right for your business, to how to build your own Messenger marketing bot. It goes over the pros & cons of outsourcing, and even gives you a list of people & agencies who can build your bot. By the end you’ll have all the knowledge and tools you need to confidently outsource or create your own bot.