Friday Roundup – February 3rd, 2017
Each and Every Friday – I outline a few of the articles and /or books that I have read over the last week or two that are worth taking a look at.
- James had reinvented his career, his interests, his life, many times over the past twenty years. This book reads like a stream of consciousness exercise with little or no connection between the different chapters or paragraphs. And yet, it deserves five stars. James Altucher has developed a unique writing skill – he has learned to trim out all excesses and shares his view in the most simple way possible. This is rare and it has to be appreciated.
- The long-tail search phrases have always been a bit of a mystery. These low-volume, low-competition terms can be hard to grasp: why spend your time on those keywords if barely anyone is searching for them? Then, there are probably hundreds to thousands of long-tails you can find; how do you pick the best ones? And finally, does any of this even matter in the age of semantic search?
- Attracting visitors to your website is vital, but converting them into customers and subscribers is the ultimate goal. Call to action buttons are the first step on that conversion journey, and if they aren’t properly optimized, those visitors will be moving their cursors towards another tab instead. To lure visitors into learning more about your products and services, your first port of call should be to optimize your call to action buttons to maximize conversions. By doing this, you stand to make a massive impact on your conversion rate for relatively little effort.
- Airbnb. Dropbox. Slack. We call them unicorns, but the fact that these former startups with $1B+ valuations are becoming less and less rare means that there’s never been a better time than now to take a lesson from their playbooks. Even better, you can use the same tools they did to build their customer bases and achieve rapid growth. Back in the mid-2000s, big data, A/B split testing, and agile development cycles were ultra-sophisticated tools that only the earliest of adopters used. Today though, strategies like these are commonplace enough that you only have to look online to find all the resources and tutorials you’ll need to drive your own company’s growth.