Friday Roundup – August 18, 2017
Each and Every Friday – I outline a few of the articles and /or books that I have read over the last week or two that are worth taking a look at.
- Change is inevitable. Author Kevin Kelly lists the 12 “inevitable” forces that he believes will shape our future. He uses the word “inevitable” to mean forces rooted in the nature of technology, rather than in the nature of society. He chose twelve verbs that convey continuous actions that will inevitably continue for at least three more decades.Those verbs are: becoming, cognifying, flowing, screening, accessing, sharing, filtering, remixing, interacting, tracking, questioning, and beginning.
- Brands using Instagram stories as part of their social media strategy and what we can learn from themOne of the most important reasons for businesses to use Instagram Stories is relevancy in their followers’ feeds. Having stories that appear at the top of your follower’s feed helps keep your brand at the top of their minds. If you gain enough influence on Instagram, stories can also appear at the top of the explore page, helping gain a wider reach.
Firstly you might need to define which platform is best for your business Instagram stories or Snapchat? As Instagram’s features become very similar to Snapchat, it has become confusing for marketers to determine which platform is best to use for their business.
- We. Love. New. Everyone obsesses over the bleeding edge. The growth hacks.The fancy, shiny new stuff. New ways to target on Facebook. New audience types. New retargeting options. But why? Why change up the strategy when you’ve got multiple Facebook ad campaigns already driving more leads than you can handle?
Sure, ad fatigue is a thing. But all you have to do is change the ad. Not deviate from a script that’s already working fine.
- You already know that webinars are a great way to market your business, talk to your audience, and even sell your upcoming product or service while you’re live with your viewers.(And if you didn’t know that – well, now you know!)
So let’s say you just finished hosting a webinar of your own.
You followed these tips to draw in an audience. Your preparations paid off, the conversation flowed, and your attendees all had an amazing time. (Wow. You’re good.)
But don’t put those feet up just yet!