Friday Roundup – August 11, 2017
Each and Every Friday – I outline a few of the articles and /or books that I have read over the last week or two that are worth taking a look at.
- We use motivation in all aspects of our lives. We motivate our significant others, our friends, our employees, our bosses, our family, and our waitresses. Motivation is a complex psychology.
In his book, Dan Ariely examines the true nature of motivation and what really motivates us to do what we do.Knowing what drives others and us is an essential step toward enhancing the joy – and minimizing the confusion – in our lives.
This is what he has to say. Demotivation
Ariely has conducted a few experiments to examine the effects of demotivation.
- How do you convince your visitors to take the plunge on your website?There are so many elements that a top-notch landing page needs, and making those elements the “best” they can be often depends on what your landing page goals are.
Take form length, for example. It’s just one of the many components you need to optimize, but best practices will tell you that both short and long forms perform well — it all #depends on whether you want to generate a lot of (potentially) lower quality form submissions, or a smaller number of higher quality submissions.
- “Gentlemen, we can rebuild him. We have the technology….”
So goes the introduction to The Six-Million Dollar Man, a
hugely popular show in the late 70s.I always think of this line when it comes to optimizing copy, whether I’m working on entire websites, ebooks, or stand alone landing pages.
Unlike the bionic man, though, optimizing landing page copy isn’t about implants and augmentations. It’s about stripping everything down to its core to evaluate what works and what doesn’t.
Sometimes, you still get superhuman results with less, not more.
There are two things to keep in mind when writing persuasive copy.
- Whether you’re a Tony Robbins fan or a Tony Robbins skeptic, with over one million website visitors per month you can’t deny he’s done well for himself online.Today I’m going to show you exactly how Tony Robbins has grown his website traffic to over one million website visitors per month so you can copy this EXACT strategy to grow your own traffic.