Friday Roundup – April 7th, 2017
Each and Every Friday – I outline a few of the articles and /or books that I have read over the last week or two that are worth taking a look at.
- “I am downstairs in the saloon. I can tell you what advertising is. I know you don’t know. If you wish to know, send the word ‘yes’ down by the bellboy.” SIGNED—John E. Kennedy
The world of advertising looks a lot different today when Rosser Reeves wrote the book Reality in Advertising. It was 1961, and it was the age of radio, television and print. It was the age of Don Draper and the Mad Men of Madison Avenue. In fact, Rosser Reeves is widely known as the model on which Don Draper based.So what could a book from 1961 teach advertisers and marketers today? A lot.In fact, if you look past the examples and truly dig into the principles, you’ll find that the principles of effective advertising haven’t changed as much as you think they have in the last half century.
- I get it: People opt out of emails. That’s how it is. It’s not you, it’s them (scratch that: it is them). You can’t please everyone.Jokes aside, improving customer retention is a real concern for many businesses.According to InsightSquared, it can cost you anywhere from 5-25 times more to acquire a new customer than it does to retain an existing one. On the other hand, if you reduce your churn rate by as little as 5%, it’s possible to increase profits by 25% to 95%. With email marketing driving more conversions than any other marketing channel, there’s never been a more important time to reduce email unsubscribe rates within your business.The truth is, while you can’t always prevent readers from opting out of your emails, you canreduce the likelihood of them doing so with a few proven practices.
- Facebook advertising is a big auction. A smart move would be creating ads that catch people’s attention before any other Facebook post or ad can get to them. While there are many tips and hacks written about all across the web, here’s one that seems highly promising: playing on people’s emotion.There are both winners and losers.Now, you wouldn’t want to be on the losing side, would you?
So, what can you do to create Facebook campaigns that finish the race as champions, having collected many new customers in the process?
- Every morning, I grab my phone and brace myself for the dumpster fire that is this moment in history.I sip my coffee (entirely unspiked with hard liquor), and I take a couple of deep breaths.I’m preparing myself for some new tweet that announces a human rights crisis or a manufactured massacre or an alternative fact or an existential threat to Western democrazy–er, democracy.
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Have a great Weekend!