Friday Roundup – April 28th, 2017
Each and Every Friday – I outline a few of the articles and /or books that I have read over the last week or two that are worth taking a look at.
The “Other” Donald, and his Rules
Rumsfeld has seen it all through his storied career. He is best known for being both the youngest and oldest US Secretary of Defense, having served under President Gerald Ford and President George W. Bush. He was a four-term U.S. Congressman from Illinois, and the White House Chief of Staff. He was also the CEO of two Fortune 500 companies, leading the turnaround of G.D. Seattle & Company, which was later sold to Monsanto.
As the Greek stoic Epictetus once said, “It is difficulties that show what men are”. As Rumsfeld can attest to, if there’s one thing that you are assured to experience in business, it’s difficulties. How you lead in these situations can literally mean the difference between success and failure.
- With all this hype about video ads… have you ever wondered what the perfect video ad would be?Is it absolutely necessary to be featured in your own video? What if you’re camera shy or don’t have a professional studio? Can you get your message across with just text and animation? Maybe a nice tune to finish it all off?Since you probably don’t have the time to test all of this out, we did it for you.
- If you’re a savvy marketer who’s way ahead of the curve, then you’ve already dabbled in advertising on YouTube. You probably also know the feeling of getting your video shoot set up, hitting record, and having no idea what to say.When Video Power first started, we hated recording new ads for ourselves because they were so disjointed and rambling. It took us forever to shoot an ad and get it to a polished final product.Finally, we came up with a YouTube ad script outline that would help us avoid being in that spot ever again. We’re going to teach you this outline so that you can write an awesome YouTube ad script every time.
- Launching a new business idea or deciding to develop a new product for your company is not without risk.Many of the best business ideas have come from inspiration, intuition or in-depth insight into an industry. While some of these ideas have risen to dominate the modern world, such as search engines, barcodes and credit card readers, many fine ideas still result in bankruptcy for their company, due to insufficient demand or failure to properly research customer desire.If you build it will they come?
Have a great Weekend!