Friday Roundup – April 21st, 2017
Each and Every Friday – I outline a few of the articles and /or books that I have read over the last week or two that are worth taking a look at.
- Why are some people so good at what they do? Anders Ericsson and Robert Pool say that no matter what field, improving is the direct result of “deliberate practice.” Does Practice Make Perfect? Deliberate practice is different than usual practice because it, as you may have guessed, is more deliberate. Usual practice goes like this: you begin with a general idea, such as how to play tennis. You get some instructions, practice until you reach an acceptable level and then let it become automatic. This is okay if you’re looking to be satisfactory, but if you want to be great, there is a huge problem: you stop improving.
- Recently we teamed up with Mari Smith to discuss our research into Facebook’s most engaging posts, and Mari’s top tips for your Facebook content strategy in 2017. There were many questions from the content marketers who attended the session, so we followed up with Mari to provide the best answers to the most important questions. We’ve divided this treasure trove of resources into three corresponding sections: – Research into the Facebook posts that performed best this year (Infographic) – Mari’s recommendations for the year ahead – Answers to marketers’ questions about Facebook marketing
- I could spend the next 2,000 words describing, in detail, how you can be successful on Instagram. But I’ve written that article before, and can’t help but feel that all the recommendations in the world are just that. Recommendations. I take what I’ve seen and what we do and I say to readers, “Do this because I recommend it.” This article’s going to be a bit different. There’s going to be less text and more real-world examples. I’ll go over exactly how you can be successful on Instagram by showing you examples from businesses that are.
- What is a good conversion rate for my landing page?” As experts in conversion rate optimization, we’ve been hearing this question at Unbounce for more than seven years. Throughout that time, the most honest answer we could provide is, “it depends.” Credible, scientifically-grounded answers just haven’t been available. Until now.
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Have a great Weekend!