Each and Every Friday – I outline a few of the articles and /or books that I have read over the last week or two that are worth ta king a look at.

Regardless of your upbringing or the cards that life dealt you, you have the capacity for greatness. David Goggins shares his story to illuminate a proven path to self-mastery and empower you to face reality, hold yourself accountable, push past pain, learn to love what you fear, relish failure, live to your fullest potential and find out who you really are.

Goggins was raised in Buffalo, New York in a nice, suburban neighborhood. On the surface, his life looked like the American Dream. But in reality, it was a nightmare. His father, Trunnis Goggins, built one of Buffalo’s first roller skating rinks and David spent every evening working the concession stand or renting out skates. When Skateland closed at 10pm, he would clean the rink with his brother and mother for a few hours before falling asleep on the office sofa.

Trunnis cheated on his mother frequently and was physically and emotionally abusive, but she had no independent means whatsoever, so she couldn’t leave him. He often beat David and his brother, too. Finally, a neighbor encouraged his mother to plan her escape. She got a credit card in her name and left Goggins. She took David and his brother to her parents’ house in Indiana, where they lived for the next six months.

He enrolled in second grade at a local Catholic school, where his teacher spent extra time with him because he was struggling with the lessons. David and his mother moved into their own place. His brother, Trunnis Jr., went back to Buffalo within a few months to live with his dad.

Challenge #1: Get a journal and write about the current factors that are limiting your growth and success….

Campaign objectives for the new ads include reach, video views, traffic and conversions.

Reddit announced on Wednesday it is launching cost-per-click (CPC) ads, the platform’s first performance-based ad unit. The CPC ads can be bought through the Reddit ad dashboard and will “complete the suite” of Reddit’s ad offerings, along with cost-per-impression (CPM) and cost-per-view (CPV) ads. Why you should care…

After a complete redesign of its website — the first in over a decade — Reddit is building out its ad offerings to attract more brands to the site. The new CPC ad units will allow advertisers to implement direct response campaigns across desktop and mobile, and will be delivered as either a link or Promoted Posts (video included).

“While cost-per-click advertising isn’t innovative, in itself, the launch marks a big moment for the Reddit Ads business. This is a point of inflection that helps get us to parity in the market and will change the way advertisers think about our capabilities,” said Reddit VP of brand partnerships Zubair Jandali in the announcement for the CPC ads.

According to Reddit, the new bid-type ad offering is the first major step the company has taken to ramp up its performance business and will open up more ad inventory on the site. Reddit’s CPC ad campaign objectives including reach, video views, traffic and conversions.

There are a number of times when our mind clings to something tightly, and it is rarely helpful:
I am right, the other person is wrong
That person is living their life in the wrong way, they should change
My preference is the best way, others are wrong
This is the thing I want, I don’t want anything else
I really don’t like that, it sucks
I should have that person in my life, loving me
I shouldn’t be alone, shouldn’t be overweight, shouldn’t be however I am, shouldn’t have this life

In all of these cases, and more, our minds are fixed in a certain viewpoint, and we often judge others. We complain. We are attached to what we want and what we don’t want. It leads to stress. Unhappiness. Anger. Righteousness. Being judgmental. Distancing ourselves from others. Closed-offedness.

And it leads to being closed off to the beauty of this moment, as it is, full of openness and possibilities. If you’d like to work on letting go, I would like to offer a simple practice.

Google Ads is one of the best platforms to drive sales and leads for your business. But going in blind and expecting to strike it rich is a fool’s errand. Google Ads takes serious skill, planning, and time. If anyone could jump into Google Ads with zero plan of attack or strategy and make millions, we would.

But, we can’t. With Google Ads, you need a strategy going in. You need a planned budget, keywords, picking the right medium, creating ad groups, and landing pages, and even perfecting what call to action you are using. Beyond that, Google Ads only continues to get more complex. Ready to create your personal Google Ads strategy plan to drive results? Here is how.

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