Friday Roundup – October 6, 2017
Each and Every Friday – I outline a few of the articles and /or books that I have read over the last week or two that are worth taking a look at.
- One word changes everything…For more than twenty centuries, words within a sacred text have mystified, confused, and been misunderstood by almost all who read them. Only a very few people through history have realized that the words are a riddle, and that once you solve the riddle—once you uncover the mystery—a new world will appear before your eyes. In The Magic, Rhonda Byrne reveals this life-changing knowledge to the world. Then, on an incredible 28-day journey, she teaches you how to apply this knowledge in your everyday life.
- Yes, I’m very interested in purchasing your product, and I just clicked the button taking me to your pricing page. What does that mean? It means the $50 you invested in finding me and getting me to your landing page paid off. It means the $1,500 you invested in creating a high-converting landing page did its job. Most importantly, it means I’m a very warm prospect evaluating your pricing plans and very likely considering an immediate purchase. Aaaaaand I’m gone…
- If I had you compile a list right now of social media channels, most important to least important, which would rank at the top? For almost everyone, that answer would be Facebook. Now another question—which would be at the bottom? For a large number of businesses (and I mean a lot), that would probably be YouTube. Wrong! Because YouTube can do a lot for the businesses who utilize it correctly and consistently.
- The potential of Facebook Messenger ads is amazing. Chatbots are fun. But not always practical. They provide the opportunity to blend artificial intelligence and machine learning so you can generate leads, at scale, with fewer people. However, it’s not easy to figure out where you should start, how to use it best, or where exactly it fits in with the rest of your strategy. Your budget is finite. It’s already stretched too thin. And yet, you’re supposed to take money away from performing campaigns to test something new?