Friday Roundup – October 27, 2017
Each and Every Friday – I outline a few of the articles and /or books that I have read over the last week or two that are worth taking a look at.
- We are thinking, learning animals. Our brains are constantly busy collecting and filtering information. Some information will make it into long-term storage (our memory), but others are mere noise. If marketers could uncover what is going on in our brains that makes us choose one brand over another – how we filter information and what sticks – then they would have identified the secret to success.This is what Martin Lindstrom calls our Buyology: the subconscious thoughts, feelings, and desires that drive the purchasing decisions we make each and every day. And he believes the future of marketing is to truly and completely understand the thoughts, feelings, motivations, needs, and desires of consumers.
- It happens all the time. You spend hour after hour building a website that people will love and buy from. Then you launch – with your expectations set pretty high – only to hear nothing but the infamous crickets at the end of the day. Frustrating, right? That’s an understatement! However, if this is something you’ve either experienced or are currently experiencing, know that you’re not alone.
- Chart of the day: Research has found customer are twice as likely to recall ads, when they are exposed to those ads on multiple devices. Research by On Device found increased brand awareness, increased recall and increased “top of mind” awareness when the ad creatives were exposed to users across multiple devices.This is very positive for advertisers, as the increases when customers saw the ads across multiple devices are large, even if it’s overall not surprising that seeing an ad multiple times increases awareness. The scale of the increase is higher than expected, specifically for brand awareness, going from 12% on a single device to 21% on multiple devices.
- Nowadays it’s quite rare to have an idea that has absolutely no competition(and also makes for a viable product). In most cases, if there is a market for something, then there is at least one person serving that market.So the question is, can a new startup capture market share? How do you evaluate the competition, and decide whether or not there is room for one more?In many ways, I think this is more of an art than a science. Yes, there are numbers to look at, but there’s so much more that goes into it than just the metrics (most of which, you are not privy to anyway).In fact, although I tested a few tools to see what they came back with, I didn’t find any single silver bullet. Most of it was very manual.
- On December 7th – 9th in Orlando Florida – I will be hosting a 3 day event on Lead Generation. This will not be your typical event, we will be going deep (and actually help you implement while you are here). Check it out (and let me know if you have any questions!