Friday Roundup – September 15, 2017
Each and Every Friday – I outline a few of the articles and /or books that I have read over the last week or two that are worth taking a look at.
- There are a lot of challenges in business, with a predictable revenue generation process almost always taking top spot. It’s kind of like oxygen for your business – without it, you die.
To get predictability in revenue, you need to have predictable lead generation. And to do that, the authors of this book suggest, we need to have dedicated prospectors who feed experienced closers.
So while there are thousands of books written about the sales process as a whole, there are very few that have created a detailed process for keeping the top of your funnel full of prospects that have a high likelihood of buying from you.
- One question has fascinated me my entire adult life: what causes some people to become world-class leaders, performers, and changemakers, while most others plateau?
I’ve explored the answer to this question by reading thousands of biographies, academic studies, and books across dozens of disciplines. Over time, I’ve noticed a deeper practice of top performers, one so counterintuitive that it’s often overlooked.
Despite having way more responsibility than anyone else, top performers in the business world often find time to step away from their urgent work, slow down, and invest in activities that have a long-term payoff in greater knowledge, creativity, and energy. As a result, they may achieve less in a day at first, but drastically more over the course of their lives.
- Facebook is bringing its most creative ad format to its most creative app.
Over a year after Facebook said it would extend its Canvas ad format to Instagram, the photo-and-video app has started testing Canvas ads within people’s Stories feeds, an Instagram spokesperson confirmed.
“We are beginning to test an integration of Canvas with ads in Instagram Stories. Since the launch of ads in stories, we’ve been focused on delivering business value to advertisers and Canvas offers a seamless extension of the full screen immersive experience, helping marketers tell compelling brand and product stories,” said an Instagram spokesperson in an emailed statement.
- Although email marketing continues to be a core capability for B2B marketing automation platforms, the market is rapidly evolving from an email marketing focus to integrated marketing functionality that provides multichannel data collection and storage, campaign development and execution, and ROI analysis and reporting. Ultimately, the goal is to provide marketers with the ability to build, track and manage digital campaigns, and to monitor the flow of leads.
Virtually every marketing automation platform provides three core capabilities: email marketing, website visitor tracking and a central marketing database. From there, vendors begin to differentiate by providing additional tools — which may be included in the base price or premium-priced — that offer advanced functionality.