Facebook can make your business bring in a ton of new leads (and sales) or if not done right – will be like a horrible dream and causes a ton of stress. We all want the first one right?
Here’s the thing – when running Facebook ads (and any marketing for that matter) – you will have MORE losses than wins. I will say that again – You will have MORE losses than wins. That is super important to remember. A lot of business owners run ads on emotion and after spending $5 and with no sales – they flip out and say Facebook sucks and it doesn’t work. Been there before?
Let’s dive in and look at a few advertising strategies to try with your Facebook Campaigns:
1. Test different ad placements
Facebook ad costs (investment) can vary greatly across the various placements that it offers. You will get the best cost per click on the audience network – but it is not going to convert typically.
Currently, there are Ten different Facebook ad placements available in the Ads Manager:
Facebook Desktop Newsfeed
Facebook Mobile Newsfeed
The Right-hand Column
Facebook Instant Articles
Facebook In-Stream Videos
Facebook Suggested Videos
Facebook Audience Network
While Facebook news feeds are the most widely used ad placement, it doesn’t mean you couldn’t benefit from other platforms, such as Instagram ads or offers displayed among Facebook Suggested Videos.
2. Split test!
You should always be looking at what other items you should be testing. If you have a big enough budget ($20 + a day) – you NEED to be split testing your ads against each other.
A few things to split test (in order of importance):
– images (this is one of the most important pieces of the ad)
– your ad copy
Anyone can throw up an ad – but taking some extra steps with split testing, you are now setting yourself up for success.
3. Have a Facebook Funnel
The interests and knowledge of the people you’re targeting on Facebook can vary to a large extent, depending on their place in your marketing funnel.
A regular Facebook marketing funnel has four stages:
– Attracting cold audiences
– Converting warm audience
– Closing deals with leads
– Keep them coming back
And you know what? If you want to create high-ROI Facebook advertising campaigns; you’ll need to craft a different offer and marketing strategy for every stage of your marketing funnel.
There you have it – a few strategies to use when running Facebook Ads. Thoughts? Please leave them in the comments below.