Friday Roundup – June 16th, 2017
Each and Every Friday – I outline a few of the articles and /or books that I have read over the last week or two that are worth taking a look at.
- David Ogilvy, the best advertising mind the world has ever seen, once said this:
Any damn fool can put on a deal, but it takes genius, faith, and perseverance to create a brand.
But is it still true? Is creating a brand in a world where Facebook and Instagram are the largest media channels the same as doing it like it’s done in Mad Men?
The argument that Laura Busche makes in her book, Lean Branding, is that maybe these days we need a little less faith to build a brand, and a little more scientific method.
In particular, the flavor of the scientific method that has been made popular over the last few years by The Lean Startup and Eric Ries.
Let’s take a look at what a brand is, then what “Lean” is, and how they fit together to create a Lean Brand.
- As more consumers discover and purchase on social, chatbots are becoming a crucial part of conversational commerce. Bots allow brands to connect with customers at any time, on any device, and at any point in the customer journey. Chatbots also cater to consumers’ need for instant gratification and answers, whether stores use them to provide 24/7 customer support or advertise flash sales. This constant availability builds customer trust and increases eCommerce conversion rates. Wondering how to get started with shopping bots? Here are the top 15 shopping bots and bot builders to check out.
- Segment’s open-source Frictionless Signup shortens your signup form with automatically populated fields from Clearbit. You can increase your conversion rates without sacrificing enriched customer data. Clearbit will prefill data on your customers, and Segment will pass that data along to any marketing or analytics tool you want to use. When you know more about your customers, like where they work, what they do, and how big their company is, you can use those extra data points to send more helpful messages.
- Almost two years after Facebook debuted its fast-loading, iAd-like Canvas ad format, the company continues to make the creation of its showiest ad product less of a production and more of a plug-and-play and to extend its application beyond raising brand awareness to pushing sales.On Tuesday, Facebook rolled out three templates that self-serve advertisers can use to create cookie-cutter Canvas ads for certain business objectives. And advertisers can now use a Canvas post as the main creative showpiece in a shoppable Collection ad.
Both moves build on Facebook’s recent efforts to make its brand-friendly ads more business-friendly.