Many businesses start using Social Media under the pretense that once they join multiple platforms and start posting, sales will come in. While many businesses found success on social media, there are plenty others who’ve gone frustrated and declared social media a failure.
If you’re on the verge of doing the same, read this first before throwing the towel.
You’ve tried what successful businesses have done – create social media accounts, post and share content, promote, promote and promote – and somehow you’re still not cashing in on that effort. Why? Here are some of the reasons:
- You are everywhere and nowhere at the same time.
Yes, you need a social media account. But NO, you don’t need 10 social media accounts. Imagine talking to 10 people with varying interests all at once and expecting to create a meaningful conversation. Now multiply that number to the number of users in social media platforms. NOT GONNA WORK. It’s okay to test several platforms but at some point you’ll have to figure out which platforms are working for you and for the audience you are targeting. It makes the conversation more meaningful.
- “Hello? Anyone there?”
You can’t post and not reply to comments. It’s a common mistake many businesses make, even big brands are guilty of this. When you post, expect people to reply. Regardless if it’s one comment or mention, you have to respond. The most successful brands on social media are those that engage their customers.
Take Starbuck for example, the coffee giant takes its time on Twitter replying to mentions, apologizing and making up for bad experiences and asking for customer feedback. Social media is an extension of your customer service, make sure you ace it.
- You are talking about yourself WAY TOO MUCH.
Imagine going out on a date with someone who brags about his achievement, talks about all the places he’s been and all the people he knows – ALL NIGHT. No 2nd date, right?
Don’t dominate the conversation. Get to know your audience. Ask questions. Start a poll. Get them to talk about themselves.
And don’t just talk about you. Share valuable information. Oreo’s Facebook page is a perfect example. You can find not just the latest Oreo flavor but also recipes using Oreo and games like Twist to Win. You can also find photos of fans enjoying the cookie.
- You want everything for free.
You can’t win the lottery without spending on a ticket. You have to spend some to win some. Let’s look at your Facebook Page for awhile. You created your page, gained some likes and followers and engaged those who like your page. But how do you go beyond that?
Whether you’re boosting a post to reach a wider audience or launching an ad campaign to drive traffic to your website, reaching new audience is possible with Facebook ads. Again, you don’t have to spend a fortune to win. You just need a realistic budget, an even more realistic goal and a good strategy. And this leads us to #5.
- You’re not asking for expert advice.
You may have plenty of money to spend on ads (which isn’t the case for most small businesses) or you want to save money by doing it yourself, but if you want guaranteed success you need to go to the experts. These people studied social media marketing extensively and tested it over and over again so they’ll know how to get desired results without breaking the bank.
Don’t wait until you’ve lost a lot of money. You’ll save both time and money just by asking for help.