On Monday Facebook announced that they now have more than 5 million monthly advertise on their platform each month. Yes you read that right. And while it has been getting more competitive and expensive to run ads on the platform – it really isn’t showing any signs of stopping.
Over the past year or so, Facebook has attracted a million new advertisers roughly every six months. As Facebook’s total number of advertisers increases, so does the share residing outside the US. Whereas last fall Facebook said that more than 70 percent of its advertisers were outside the US, now the company claims that share has inched up to nearly 75 percent. That international growth comes in part by Facebook allowing advertisers to buy its ads through their smartphones. Nearly 50 percent of Facebook’s monthly advertisers have created an ad on a phone or tablet, up from 40 percent in September 2016.
And internationally, Thailand has replaced Vietnam as the largest growing advertiser base. Thailand is among the countries whose advertiser bases experienced the highest growth rates in the past year — along with Argentina, Brazil, India and Mexico — and it ranks alongside the US, Brazil, Mexico and the United Kingdom among countries where Facebook added the most advertisers in the past year.
So what does that mean for you and your business?
Quite a few things – but as there are more and more advertisers on Facebook and Artificial Intelligence coming on to the scene here are a few things that you need to do:
1. Know Your Audience
For such a simple concept, this step is often overlooked (a lot). You have to write your ad copy to your audience. Make sure it had something useful and is informative. Make sure to put some thought into this and you will be well on your way….
2. Be Different
If you work in a highly niche industry, there’s only going to be so much insight you can provide that hasn’t already been picked over by yourself or your competitors. In order to counter this “staleness,” you need to establish a unique voice or perspective. Be funny, witty, or highly insightful. Get creative.
3. Remember the Visuals
In your Facebook Ads – your image is at least 80% of the success of your ad. So make sure you spend some time on this. There are plenty of places for free images, and plenty of paid ones. One of our favorites is: adobe stock images. We have also been testing cinema graph images (more on that coming soon). One of the keys here is making sure it doesn’t scream that it’s an ad….and the other thing – make it an interruption in the news feed so it stands out…
There you have it – the growing competition is actually a really good thing. But make sure you are taking the time to set up your campaigns properly and follow the 3 things that I outlined in this post and you will be able to cut through all of the competition and get great results.
If you need help with this or have questions – schedule a time with our team for a free strategy session here: http://www.scheduleyou.in/nPUUGy