Friday Roundup – October 20, 2017
Each and Every Friday – I outline a few of the articles and /or books that I have read over the last week or two that are worth taking a look at.
- Work hard. Become successful. Then be happy.That’s a formula that you’ve probably heard and seen before, many, many times. It’s a formula that’s ingrained in our culture. Lose 5 pounds, then you’ll be happy. Get a new car, then you’ll be happy. Hit your sales target this quarter, then you’ll be happy.
The only problem with this formula is that it isn’t true. If it was true, then every student who receives an acceptance letter to the school of their dreams, or employee that receives a promotion, or achieved any goal of any kind should be happy. But there is always the next thing to achieve, which leads to an endless cycle of searching for happiness in all the wrong places.
- At Mint one of the largest ways they grew to millions of users was via Google. Specifically via people searching for relevant terms and clicking through to their site. Over the years SEO (search engine optimization), or the art of getting higher results on Google, has changed significantly.If you’d like to improve your organic traffic, here’s a Step-By-Step Guide to 200% More Traffic.
- Wondering whether YouTube ads are worth your time and money? In this article, you’ll find new research that reveals how consumers respond to ads on YouTube and insights about how marketers plan to adjust their YouTube ad spend. Some great insights here!
- Thanks to the rise of the Silicon Valley “Growth Hacker,” a data-driven growth monster who (in theory) can drive company growth 5–7% week-over-week, marketers have increasingly become focused on following formulas. Because of an over reliance on stale formulas to grow companies, I see an ever-increasing theme of badly run marketing campaigns: Facebook campaigns with pixels installed incorrectly, UTMs (Urchin Tracking Module) missing, spends on ad networks promising high CTRs (Click Through Rates) on banner ads, and a focus on vanity metrics such as app downloads. The focus has moved away from finding KPIs (Key Performance Indicators) that matter, as they are harder to find and require a certain level of creativity. Download numbers are important, but time in app, time on site, returning visitors, and repeated conversions are a better measure of success.
- On December 7th – 9th in Orlando Florida – I will be hosting a 3 day event on Lead Generation. This will not be your typical event, we will be going deep (and actually help you implement while you are here). Check it out (and let me know if you have any questions!