Friday Roundup – November 17, 2017
Each and Every Friday – I outline a few of the articles and /or books that I have read over the last week or two that are worth taking a look at.
- Laszlo Bock is the head of people operations at Google. How he got there is a testament to how differently Google thinks about the management of their people. His roles before Google include working in a deli, a restaurant, a library, a bit acting part in Baywatch, running a startup devoted to helping troubled teens, and finally management consulting at McKinsey.When he joined Google, they had 6,000 employees, and they now have almost sixty thousand. They receive two million applications a year, and hire only a few thousand each year, making it 25 times more selective than Harvard, Yale, or Princeton. They focus just as much attention on how to turn those few thousand recruits into long-term Googlers, and today you’ll learn the 10 rules Bock applies to help Google retain their status as one of the world’s best workplaces.
- Facebook has figured something out: a lot of times, folks don’t want to leave their platform. As users spend more time in their News Feed, and Facebook continues to expand into new areas, it opens up a whole new ecosystem of behaviors that can be targeted. Learn more about Facebook’s engagement remarketing options, and how to use these options to create effective ads that don’t even require users to leave Facebook.
- Slack is the fastest growing software application of all time. In this podcast with Bill Macaitis, Slick’s first marketing hire & CMO, you’ll hear the story of what happened behind the scenes of Slack’s phenomenal growth. Learn things like how Bill handled his first 100 days as CMO of Slack, how Slack built its brand strategy and how to measure the performance of a brand marketing campaign, the role of content marketing as a growth driver, and more.
- In this post, you’ll learn how to stop creating Facebook ads that look like ads. Step one is to avoid the tip-offs that your ad was cooked up by a marketer: stock photos, general offers, and copy that makes it clear you are pitching to a wide audience. From there, you’ll learn how to create an offer that focuses on the actual needs of the Facebook user in his or her own words. The result will be Facebook ads with a higher relevance score, clickthru rates, and conversion rates.
- On December 7th – 9th in Orlando Florida – I will be hosting a 3 day event on Lead Generation. This will not be your typical event, we will be going deep (and actually help you implement while you are here). Check it out and let me know if you have any questions!