Friday Roundup – May 5th, 2017
Each and Every Friday – I outline a few of the articles and /or books that I have read over the last week or two that are worth taking a look at.
- Nir Eyal wrote the book Hooked to describe how we can use a deep understanding of psychology to get people using our products and services over and over again. So let’s start with a moral dilemma – is it ok to make money by creating addictive behaviours in other people?I’m on the fence about this one. Is it ethical to use tactics that have been proven to produce addiction to sell products and services? The capitalist side of the brain tells you that if getting people addicted to my products and services means more profits, then it’s time to put the keys in the addiction engine and put the pedal to the metal.The communist side of the brain tells you that if even China thinks that capitalism is the way go, then I should just stick to listening to the capitalist side of my brain. After all, as John Kenneth Galbraith once said, “Under capitalism, man exploits man. Under communism, it’s just the opposite.”
- People want to know: What is the secret to LinkedIn Ads? Is there a minimum time frame or test budget that must be allocated for success? How do you optimize your targeting? Why is it so “expensive?” In this article – you will get the ‘low down’ of LinkedIn Ads….
- This week, we’ll provide a look to how some of the most data-sophisticated companies use growth models to define meaningful goals and track progress towards key metrics. Growth models (popularized by our friend Andrew Chen) are feedback loops that project how one cohort of users leads to the acquisition of the next cohort of users. Viewing growth with this reinforcing model simplifies a complex system with tons of moving pieces to a set of functions and assumptions. Note that these growth models are not always intended for setting growth projections, but more so to test sensitivity and find out where you should focus your efforts for highest impact.
- Content Marketing – there is still a major ‘unknown’ behind what it is, what it is supposed to do, etc…. So you create a content calander, and publish a blog post once a week and call it content marketing. Is that it? This article will dive into the details….