Friday Roundup – March 31st, 2017
Each and Every Friday – I outline a few of the articles and /or books that I have read over the last week or two that are worth taking a look at.
Exponential Organizations: Why new organizations are ten times better, faster, and cheaper than yours (and what to do about it) by Salim Ismail
- Salim Ismail wrote the book Exponential Organizations to teach us how companies whose impact is at least 10x larger than their peers think differently than the rest of us.As angel investor David S. Rose once said,
“Any company designed for success in the 20th century is doomed to failure in the 21st.”This is your roadmap for preparing your business for what’s to come.
- Phone calls don’t get cold. Phone calls are answered and voice mails are returned. There is no CRM icebox where your contacts can be sent to chill while everyone updates their lead reports. Even if you have highly sophisticated marketing automation campaigns that move people through the sales funnel, none of them is as efficient and successful as a human being — listening, answering questions, and handling objections. In our experience, inbound calls are worth between 500% and 1,000% (that’s five to ten times) more in revenue than a completed contact form.
- Shoot up the SERPs in 2017 by following these three link building boosters: creating linkable assets, leveraging influencers, and engaging in some link hustling. Backlinks, content, and RankBrain are Google’s top three confirmed ranking signals, likely in that order. Despite the industry buzz surrounding backlinks supposedly losing their SEO value, they remain absolutely essential. Explaining links in a nutshell: Links are effectively, online recommendations. A link is a metaphorical pat on the back from one website owner to another saying, “I trust your information.” Google monitors the credibility of websites linking to yours, and adjusts your rankings accordingly (over time) depending on how many authority websites link to you — in addition to the strength of this collective authority. That said; acquiring frequent, credible links to your website is highly recommended. This process of search engine optimization is known as link building.
- Welcome to the 7th Experts Reply feature where we invite a panel of leading industry experts to answer our Reply customers’ most burning questions relating to growing their businesses.Social selling is absolutely essential for any modern sales team and the Reply tool can play a big part in your social selling strategy.With that said, the Reply tool aside the modern social selling stack requirements, may seem confusing with the amount of tools to choose from.So, I thought it would be useful to reach out to some of the leading social media authorities and ask:
“If you could have only five social selling tools, which would you choose?”
…And I’m delighted to say six leading social media authorities generously gave up their time, and responded with their thoughts and wisdom for our readers.
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Have a great Weekend!