Friday Roundup – March 24th, 2017
Each and Every Friday – I outline a few of the articles and /or books that I have read over the last week or two that are worth taking a look at.
The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales by Chris Smith
- The Conversion Code provides a step-by-step blueprint for increasing sales in the modern, Internet-driven era. Today’s consumers are savvy, and they have more options than ever before. Capturing their attention and turning it into revenue requires a whole new approach to marketing and sales. This book provides clear guidance toward conquering the new paradigm shift towards online lead generation and inside sales. You’ll learn how to capture those invaluable Internet leads, convert them into appointments, and close more deals. Regardless of product or industry, this proven process will increase both the quantity and quality of leads and put your sales figures on the rise.Traditional sales and marketing advice is becoming less and less relevant as today’s consumers are spending much more time online, and salespeople are calling, emailing, and texting leads instead of meeting them in person. This book shows you where to find them, how to engage them, and how to position your company as the ideal solution to their needs.
- Everyone talks about the long-term benefits of using content marketing as part of a link building strategy. But without the right type of content, your experience may be that you stop earning links as soon as you stop doing outreach. In this sense, you have to keep putting gas in the car for it to keep running (marketing “gas” = time, effort, and resources). But what if there was a way to fill up the car once, and that would give it enough momentum to run for months or even years? An example of this is a salary negotiations survey we published last year on Harvard Business Review. The study was picked up by TechCrunch months after we had finished actively promoting it. We didn’t reach out to TechCrunch. Rather, this writer presumably stumbled upon our content while doing research for his article.
During the past year, Facebook released Automated Rules to the ads API, meaning that it was available to those managing their ads with a third party tool. It’s a great feature that has now made it’s way to Ads Manager and Power Editor. Let’s take a closer look… What Are Automated Rules? Managing and monitoring Facebook advertising campaigns is a lot of manual work. Those with more clients, budgets, and campaigns are buried in this manual work.
- If there’s one thing I love, it’s discovering new methods within marketing that do two things:
- Stand the test of time
- Are applicable across different industriesWe saw it with our reveal of the Single Keyword Ad Groups technique and later down the road, The Iceberg Effect. But as time keeps going, the rate of innovations for real life inventions–and even new and novel marketing tactics–continue to decline.
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Have a great Weekend!