Friday Roundup – June 30th, 2017
Each and Every Friday – I outline a few of the articles and /or books that I have read over the last week or two that are worth taking a look at.
- As Peter Diamandis and Steven Kotler point out in their book Bold, this is the first time in history that you have access to everything you need to take on any challenge. As long as you are passionate and committed, you have access to the technology, minds and capital to literally change the world.But as they would probably tell you, resources, passion and commitment isn’t enough. You need the right mindset. Actually, you need 8 of them. And who better to learn these 8 mindsets from than from 4 of the greatest entrepreneurs of our time – Richard Branson, Elon Musk, Larry Page and Jeff Bezos. Each of these entrepreneurs are self-made billionaires who started with nothing but an idea and a dream to change the world. With the right mindset, you can do it to.
- I’m going to give this to you straight. If you’re directing your hard-won PPC, Facebook, Twitter or banner ad traffic to your homepage… There is a better way.Conversion happens on landing pages. And your homepage is not one of them.
Your homepage is a hub. It’s a jump off point to the rest of your site’s content. A landing page is a destination. It’s where you want visitors to end up. Let me show you what this looks like.
- Facebook wants users to “lean back.” No, that’s not the sequel to Sheryl Sandberg’s book “Lean In”; it’s how people watch TV, unlike the way they scroll through the News Feed.For months, Facebook has been talking to its biggest media and publishing partners to introduce TV-worthy programming to the social network. Last week, names of new reality and scripted shows were reported in The Hollywood Reporter — the competition series “Last State Standing” and the comedy “Loosely Exactly Nicole,” late of MTV.
Now, Facebook is talking to brands about how video will evolve on the network, from low-quality, user-generated clips to TV-quality offerings that viewers sit back to watch, according to advertisers and media partners. Facebook hopes people will tune in to shows and watch for longer periods of time, rather than just stumble upon videos in the News Feed and quickly swipe away.
- Many marketers anticipate that technologies like augmented reality (AR) and artificial intelligence (AI) will affect their business in the next 12 months, more so than a year prior.That’s according to a study by marketing and advertising services firm NewBase (formerly Publicitas International), which polled 1,019 marketers worldwide and asked them which types of technologies they plan to prioritize over the next 12 months. Respondents chose their top 5.
In 2017, 30% of respondents planned to prioritize AI in the next 12 months. A year prior, only 13% of respondents said the same.