Friday Roundup – June 23rd, 2017
Each and Every Friday – I outline a few of the articles and /or books that I have read over the last week or two that are worth taking a look at.
- Susan David is a psychologist and executive coach who has studied emotions and how we interact with them for more than two decades. This summary will help you become more aware of your emotions, learn to accept and make peace with them, and increase your emotional agility. It won’t turn you into a perfect person that never says the wrong thing, but it will help you come to terms with even your most difficult emotions and help you enjoy your relationships and achieve your goals.
Emotional agility is when you can be flexible with your thoughts and feelings which helps you respond well to situations. It’s not about changing your thoughts, but instead about loosening up and calming down.
- Conversion rates. At the end of the day, this is what it all comes down to. It’s easy to dream of huge conversion rates; however, they’ve been rather hard to achieve lately. Hard, but not impossible. There are many tips and tricks out there on how to increase your conversion rates even by 529% in only one day.
We are not going to deliver overnight magic solutions in the following blog post. We are going to leisurely talk about how you can increase your conversion rates by following some efficient Google Analytics tips. Because yes, used wisely, Google Analytics can help you to increase your conversion rates. Big time.
- In this exclusive video interview with world-renowned copywriter, Ry Schwartz (who wrote for people like Amy Porterfield, Todd Herman, Johanna Weibe, and Josh Shipp, and is responsible for millions of dollars in product launches), discover why copywriting matters in ecommerce, how to know exactly what your customers are saying so you can write better product descriptions, and his two secret “sweeps” that you can use to make any piece of copy better in under an hour.
- This is a huge topic that has been on my mind for the last 12-24 months. It goes back to the advice I constantly give to my community, which is to watch what I do, not what I say. Podcasting and the rise of Alexa voice is here today. For the past 24-36 months, brands and individuals alike have gotten serious about audio. The problem is, there still isn’t a lot of great original content to consume which leaves a massive opportunity for those who can produce on another level. Think of it like Netflix, the companies that create the best originals are going to win. There is no doubt in my mind that the level of creative we are about to see from long-form audio only “sitcoms” is going to blow your mind.