Friday Roundup – July 7th, 2017
Each and Every Friday – I outline a few of the articles and /or books that I have read over the last week or two that are worth taking a look at.
- If there is one subject that fills more space in business bookshelves, it’s time management. At some point, we have all asked ourselves the question: “How can I get more time to do the things I want?”. Your timekeeping objectives may be career development, time with family, or a better work / life balance. In this week’s Readitfor.me Summary, we hear how Robert C. Pozen has successfully tackled the problem and how using his advice we can achieve Extreme Productivity, Boost our Results and Reduce our Hours. Pozen’s methodology is built on a single premise: in order to be productive, we must focus on the results we want to achieve, not the time we spend at work.
- I first turned to Medium because of it’s sleek design and access to its vast network of readers. That network of readers continues to grow.
In December 2016, Medium reported that it has 60 million monthly unique visitors, which was a 140% increase from the year before. That’s more than a few million more readers than I have on my own website, so the benefit of publishing on Medium is clear.
When I first started publishing on Medium, almost three years ago, most of my stories barely broke 100 views. Since then, I’ve published 81 stories, gained 6,600 followers and at one point I’ve had over 20,000 views per month.
- Mobile is one of the biggest phenomena in modern history, rivaled only by video. Combine the two, and you have a technological upheaval. People can watch anything, at any time—so they’re only going to watch videos that are immediately interesting and reward their time. If advertisers want to reach people, they need to earn their attention.
That’s why we’re building more engaging in-feed video experiences, and helping businesses use them well. You’ve probably already started to see playful new video styles in your feeds. Mobile video is huge. Here’s how to create for maximum impact.
- The website’s landing page wasn’t converting as high as the owner had hoped, so he decided a revamp was in order. He changed the images, and more importantly, the copy. But he didn’t just switch from old to new (he was smarter than that!). He tested his old copy against the new copy.
After sending 10,000 clicks to the new landing page, he found his shiny new copy resulted in an 82% bounce rate (and only 100 visitors pressed the buy button, but none of them purchased). People left as soon as they arrived.
It turned out that his original copy wasn’t bad after all – though it could benefit from a little polish (with changes A/B tested). But with this “failed” experiment, he learned a lot about his audience, what they look for, what they value, and the ideas that speak best to them. It wasn’t a wasted effort at all.