Friday Roundup – July 14th, 2017
Each and Every Friday – I outline a few of the articles and /or books that I have read over the last week or two that are worth taking a look at.
- Contrary to popular belief, small and midsize businesses are the real job creators in America. According to the US Bureau of Labor Statistics, companies with fewer than 500 employees created 64% of net new jobs from 1992 to 2010. In a hostile business environment, these companies have managed to grow regardless. But how? In this book you’ll learn about the eQ Growth Methodology. It helps business leaders, a well as their employees, customers and communities.
The eQ Growth Methodology begins with an initiative called “Reset.” It is a challenging – and honest – appraisal of yourself and your company, that helps you learn from the past, accept it, and move on with a renewed commitment to doing better. The methodology then helps companies build their story, hold accountability, empower employees and commit to deliver a new customer promise.
- It can happen to the best of us, you’re spending lots of money buying ads, you’ve designed and optimised your ads so the get lots of clicks, but there are no conversions. You double checked again to make sure the links are not dead in the ad, and they are coming to your site. So why aren’t they converting?
According to research done by MarketingSherpa, 44% of B2B clicks are directed to a home page, instead of a dedicated landing page. So where are you sending your traffic? Sending ad traffic to a dedicated landing page helps to improve your page relevance (which is an essential ingredient of your Quality Score, the single biggest factor in determining your ad results and costs).
Sending (paid) traffic to unoptimized landing pages is a big waste of time…
- Wondering if Facebook is still a relevant platform for marketing? Interested in how your colleagues and peers will use Facebook in the coming year?
In this article, you’ll discover new insights that show where Facebook marketers are focusing their attention and how you can best take advantage of ads on the platform.
#1: Facebook Advertising Spend Will Increase
According to Social Media Examiner’s 2017 Social Media Marketing Industry Report, 94% of the 5,700+ marketers surveyed use Facebook for marketing, up from 93% a year ago. Furthermore, 62% of the respondents said that Facebook is their most important marketing platform.
- Google Sheets has a powerful and versatile set of IMPORT formulas that can import social media statistics. This article looks at importing social media statistics from popular social media channels into a Google sheet, for social network analysis or social media management. If you manage a lot of different channels then you could use these techniques to set up a master view (dashboard) to display all your metrics in one place.