Friday Roundup – February 24th, 2017
Each and Every Friday – I outline a few of the articles and /or books that I have read over the last week or two that are worth taking a look at.
Stealing Fire: How Silicon Valley, the Navy SEALs, and Maverick Scientists Are Revolutionizing the Way We Live and Work by Steven Kotle
- This book just came out this week and is one of the MUST reads of the year. It’s the biggest revolution you’ve never heard of, and it’s hiding in plain sight. Over the past decade, Silicon Valley executives like Eric Schmidt and Elon Musk, Special Operators like the Navy SEALs and the Green Berets, and maverick scientists like Sasha Shulgin and Amy Cuddy have turned everything we thought we knew about high performance upside down. Instead of grit, better habits, or 10,000 hours, these trailblazers have found a surprising short cut. They’re harnessing rare and controversial states of consciousness to solve critical challenges and outperform the competition.
New York Times bestselling author Steven Kotler and high performance expert Jamie Wheal spent four years investigating the leading edges of this revolution—from the home of SEAL Team Six to the Googleplex, the Burning Man festival, Richard Branson’s Necker Island, Red Bull’s training center, Nike’s innovation team, and the United Nations’ Headquarters. And what they learned was stunning: In their own ways, with differing languages, techniques, and applications, every one of these groups has been quietly seeking the same thing: the boost in information and inspiration that altered states provide.
- In this era of endless chatter — SMS, iMessage, Slack, Roger, email, Snapchat, GChat, Instagram…oh, how this list could go on — there’s one common form of communication that needs to be put on the back burner. And that mode of communication (as you probably predicted from the title) is talking on the phone. It’s not that talking on the phone needs to be retired completely, but people need to realize talking on the phone is not this wonderfully efficient means of communication, especially when it comes to business. In fact, there are many, MANY times when talking on the phone is incredibly inefficient.
It’s a pretty obvious trend that we’re all becoming more addicted to our mobile devices. Here are some stats if you don’t already feel clued in:
- Marketing Land claims mobile represents 65% of digital media
- eMarketer predicts by 2020 41.6 million US internet users will use mobile only, which will be 316% more than desktop/laptop only users
- ExpressPigeon states 50% of smartphone users grab their smartphone immediately after waking up
Ever notice how some mobile experiences are so seamless you don’t have to think twice about making a conversion? These are the experiences that lead to high mobile conversions. Trying to master the craft of creating a high converting mobile landing page can be quite the mission. It’s a feat that deserves its own set of attention, completely separate from building your standard landing pages.
- These popular list building myths are holding you back from growing your business. Pop quiz! Circle in permanent marker directly on your screen:
TRUE OR FALSE: If you pick up a baby bird and return it to its nest, the mother won’t accept it.
TRUE OR FALSE: Once a penguin mates, the couple stays together forever.
TRUE OR FALSE: The more creative your pop-up’s headline is, the more emails you’ll capture.
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Have a great Weekend!