Friday Roundup – April 14th, 2017
Each and Every Friday – I outline a few of the articles and /or books that I have read over the last week or two that are worth taking a look at.
- Markets are disappearing and are becoming networks of information. The customer is at the heart. If you understand networks, you will understand the future. In this book you will learn about new patterns, new cultures and new behaviours, which will help you reinvent your company. A must read if you are in business IMO…
- Have you ever looked at pictures of people from the 1990s and wondered, “what the heck are they wearing?” I think most of us have. Because fashion trends come and go (and 90s fashion is ridiculous!), right? This post is focused on those trends – the outdated web design trends that need a good kick to the curb if you want your designs to appeal to visitors.Well, it’s no different with web design trends. As time goes on, new trends make their way into the picture. And as those new trends roll in, we end up with outdated web design trends that need to make their exit. Only with web design, the process happens about 10x faster than clothing!
- If you’re a brand or publisher who’s finally adjusted to Facebook’s updated organic video metrics following last year’s measurement mishaps, well, at least that’s done. Now it’s time to familiarize yourself with the latest changes that Facebook is making to the measurements it provides for Pages’ organic videos. On Monday, Facebook added some new measurements, changed an existing one and eliminated another for brands and publishers that track their organic videos’ performance using the social network’s Page Insights tool. Here’s a breakdown of the changes, from the measurement that is going away to one that is being changed to a few that are being introduced.If you care how many of your total video views lasted at least 10 seconds…
- One of the major differences between Google and Facebook PPC advertising is the relative importance of images. In Facebook advertising, some experts say that certain elements of images in ads can make or break a campaign. In this article, I’ll cover images that convert well and various ways to effectively test Facebook images. Here are some general Facebook advertising tips:1. A sense of “urgency” works well with Facebook ads. Audiences will be more compelled to click if they don’t see your ad often and if they think the ad may not see them again. Translation: do not bid to the hilt in Facebook. Lower your impression share so ads appear less often.
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Have a great Weekend!