Friday Roundup – January 26, 2018
Each and Every Friday – I outline a few of the articles and /or books that I have read over the last week or two that are worth taking a look at.
- Cal Newport has accomplished a lot in a fairly short time since his college graduation. He has published four books, earned a PhD, wrote peer-reviewed academic papers at a high rate, and was hired as a tenure-track professor at Georgetown University. His main argument in the book is that the ability to perform deep work is becoming increasingly rare at exactly the same time it is becoming increasingly valuable in our economy. As a consequence, the few who cultivate this skill, and then make it the core of their working life, will thrive.
- It’s hard enough as it is to explain to non-SEOs how to rank a webpage. In an increasingly complicated field, to do well you’ve got to have a good handle on a wide variety of detailed subjects. This edition of Whiteboard Friday covers a nine-point checklist of the major items you’ve got to cross off to rank in the new year — and maybe get some hints on how to explain it to others, too.
- CES is the technology conference of the year. It’s where all the big and small brands show off their best stuff coming out this year. It’s quite literally a glimpse at the future. I was skeptical that this was clickbait, but I fully agree with the 3 trends. They were already things I was intrigued with, but now paying close attention too.
- When you’re creating your ads and go to edit placements, you’ll see several different placement heads. Facebook, Instagram, Messenger, and Audience Network. The first three are pretty much self-explanatory, especially since you’ve probably seen clear examples of all the placement options that fall beneath them. But what about the audience network placements? Facebook Audience Network was released in 2014, but there’s a lot of businesses and even some marketers who don’t fully understand what it is.Facebook Audience Network is an off-Facebook, in-app advertising network for mobile apps. Advertisers can serve up their ads to customers who are using mobile sites and apps other than Facebook, extending their reach beyond the platform while still getting to use Facebook’s exceptionally powerful ad system.