Earlier this month, Facebook announced a pretty massive overhaul of its ad-buying tools and ad placement options.
At the heart of the changes is the merger of Facebook’s two platforms – the Power Editor and Ads Manager, into one.
The new Ads Manager will combine the plug-and-play nature of the old version while also incorporating the advanced features of Power Editor, whose name is being phased out as the consolidation begins to roll out later this week.
For those who have used Power Editor religiously for the past several years due to added features not available in Ads Manager, don’t worry. It sounds as though no functionality will be lost.
For those who have used Ads Manager because Power Editor is overwhelming, don’t worry. Ease of use will remain a priority.
If you’ve followed the evolution of Power Editor during the past couple of years, this shouldn’t be much of a surprise.
There was a time when the two tools were drastically different. But with each update to the two interfaces, they’ve looked more and more like the other.
The reality is that there was no longer a need to have both tools. They have become nearly identical anyway.
According to Facebook’s Help Center, Power Editor users “won’t notice any changes with ad creation and management except the new name.” Ads Manager users, however, will be able to step out of that tool’s guided step-by-step campaign creation flow to arrange a campaign in the order they see fit, whether starting with that audience to target or the ad to display.
And one really nice update – All advertisers will now have the ability to save their work as a draft.
In fact, Facebook says your work will now be saved via automatic drafts (this is a lifesaver…). You will, however, need to review and publish any changes that need to go live (as you do in Power Editor). To help make sure that an advertiser with unsaved changes doesn’t forget, Facebook will surface reminders inviting you to review and publish your changes.
Another solid update is One Source for Reports
Great, so there’s now one unified place to create Facebook campaigns, ad sets, and ads. That was certainly a source of confusion for advertisers — particularly new advertisers. But what about reports?
Yep, this was an issue, too. Advertisers have had ad reports baked into their Ads Manager. But they also had stats in Power Editor. Frustratingly, the organization and access to these metrics were not the same.
Coinciding with the consolidation of Facebook’s self-serve tools, the company is also more closely connecting Facebook’s and Instagram’s ad products and placements, according to an Instagram blog post, in an apparent effort to further bridge the two platforms’ advertiser bases and ad opportunities.
So some pretty nice updates from good ‘ole Facebook. Have you noticed any of them or tried them out?
Let me know!