Friday Roundup – July 28th, 2017
Each and Every Friday – I outline a few of the articles and /or books that I have read over the last week or two that are worth taking a look at.
- Change is inevitable. Author Kevin Kelly lists the 12 “inevitable” forces that he believes will shape our future. He uses the word “inevitable” to mean forces rooted in the nature of technology, rather than in the nature of society. He chose twelve verbs that convey continuous actions that will inevitably continue for at least three more decades.
Those verbs are: becoming, cognifying, flowing, screening, accessing, sharing, filtering, remixing, interacting, tracking, questioning, and beginning.
Upgrading has become a type of hygiene to our technology: you do it regularly to keep your devices healthy. The machines slowly change their features over time – they are “becoming.”
- When you spend money to advertise on Facebook, or any platform for that matter, you want to know what you’re getting in return:
– How many sales did my ads generate?
– How many downloads?
– How many signups?
Whatever your KPIs may be, you have to be able to accurately measure them to gauge success and optimize your ads. You can run into trouble if your conversion tracking isn’t setup correctly or–more commonly–you’re misinterpreting the results.
- LinkedIn ads have always seemed promising but been incredibly difficult to pull off.
They lacked the virality of Twitter. And they lacked the sophistication of Facebook.
Thankfully there’s been a few updates over the past year that have started to change all of that.
- How much do you really know about your competitors? Do you know what their strategies are, how well they’re performing, what traffic their website is getting and what people like about them? As a business owner, you need to always stay one step ahead of the competition, and the best way to do that is to monitor your competitors’ online marketing activities. In this blog post, I’m going to go into the how, what and why you should spy on your competitors.