Friday Roundup – September 22, 2017
Each and Every Friday – I outline a few of the articles and /or books that I have read over the last week or two that are worth taking a look at.
- George Bernard Shaw once said “Imagination is the beginning of creation; you imagine what you desire, you will what you imagine, and at last you create what you will.”This book will not only give you the connection between imagination and creation, it also shows you how to imagine in the right way. We are living in an economy like the world has never seen before, outsourcing once a hot topic is now business as usual, but as Tim Hurson points out the thinking capacity of an organization can’t be effectively outsourced. What follows are the six steps to thinking more productively but first the 3 things standing in your way to getting that done. Why productive thinking is so hard?
Productive thinking is hard to do because we simply aren’t wired for it. In fact, there are 3 specific ways that the human condition fights against you in your pursued creation.
- This post shares the five biggest inflection points witnessed by an Airbnb insider, and the lessons he learned from each. My favorite is #4: When it comes to edge cases, understand your tipping point (because they’ll bury you at scale!).
- This post shares tips on split-testing ads and landing pages, with advice on how big (or small) your changes should be. I can vouch for the importance of step #4, “QC your testing.” There’s nothing worse than realizing a variation is a statistically significant loser…then realizing it was because something was broken on the page!
- It’s about time we stopped treating all unsubscribes like bad break-ups. A good email preferences or unsubscribe page gives your subscribers the simple opportunity to get more emails they love and fewer emails they don’t. This post covers 7 really good unsubscribe pages…and why they work.