In your business – are you looking at it like you are walking or sprinting? There are a lot of people that use the analogy of business is a marathon. You are moving slowly and methodically. I certainly get that to an extent, but….
What if you could get more done, more quickly?
Ryan Lee mentioned in one of his blog posts that business is all about speed:
“And SPEED is the name of the game in business today. “Entrepreneurship” is hot and it seems everyone is now starting their own business. The barrier to entry to start a business has never been lower (you can get started for about $50), which means competition is increasing by the day. No, strike that. It’s increasing by the minute. You no longer have the luxury of spending 6 weeks perfecting the hue of your logo. Have an idea for a workshop? So do 300 other people and while you’re “thinking” about it, someone else is putting butts in the seats.”
You no longer have the luxury to spend months building out the funnel, website, etc…. It is all about Speed AND Implementation. Who cares if it isn’t perfect. Who cares if the colors aren’t just right. Who cares, who cares, who cares….
If you are not sure how to put together a website – don’t spend days, weeks or months figuring out how to do it. Hire someone to do it for you (that is the biggest way to leverage your time).
The point is get it out there…
Sprinting allows you to focus (laser focus) to bring an idea to fruition and get it out there. Too many projects get stuck in an alternate universe where debates, theories, and hunches are plentiful, but progress is rare.
Sprints keep you focused on what’s important. With all the noise, distractions, and demands for your attention, it’s almost impossible to see which issues are really the most critical. That’s why every sprint starts with an entire day devoted to mapping out the problem at hand. Then, after your team (even if it is just you) has built a shared understanding of the challenge, you can figure out exactly where to turn your attention.
Put a deadline behind it and get it out there (come hell or high water).